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An Overview of Google AdWords

November 2, 2013 – 6:38 pm | No Comment

Pay-per-click is part of a larger umbrella of internet marketing called search engine marketing (SEM).
Search engine marketing refers to the process of promoting websites through visibility in the search engines, which can happen in two …

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Bing Ads

Bing Ads provides pay per click advertising on both the Bing and Yahoo! search engines.

Google AdWords

Google’s online pay per click advertising program allows advertisers to show specific and relevant ads to potential customers at the precise time they are looking.

Keyword Research

Keyword research is the process of discovering the specific keywords and phrases your target audience will use to discover your content.

Social Advertising

The social web offers a variety of social ads that are highly effective at increasing traffic to your social campaigns and can help build the right audience for your brand.

Web Analytics

Web analytics allows you to accurately measure the effectiveness of your online marketing activities to increase the return-on-investment (ROI) from your website.

Google AdWords »

How to Calculate ROI (Return-On-Investment)

February 17, 2014 – 4:55 pm | No Comment
return-on-investment

return-on-investmentWhat is Return-on-investment (ROI)?
According to investopedia, ROI (or return-on-investment), is a performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. In search marketing, Google considers ROI to be the single most important metric to judge the performance of an AdWords campaign. It is important to understand that ROI isn’t necessarily the same as profit. In the context of an AdWords campaign, ROI deals with the money you invest in a specific advertising campaign and the return you realize on that investment based on the net profit from that specific campaign. Profit, on the other hand, measures the overall performance of the AdWords campaign. Read the full story »

Keyword Categorization

February 15, 2014 – 10:00 pm | No Comment
Keyword Categorization

Keyword categorization is one of the most important steps when performing keyword research for AdWords. Before you actually begin the keyword research process, you should first of all consider your themes or categories prior to …

Interpreting Keywords and Their Meanings

February 15, 2014 – 9:35 pm | No Comment

The keywords used by the searcher is your best guide to the conversation already going on in your prospects’ heads, and even slight differences in keywords can signify very real differences in the intent and …

Optimizing Your AdWords Campaign

December 14, 2013 – 8:47 pm | No Comment

Optimizing your AdWords campaign is one of, if not the most essential activity you’ll need to perform on your account on a regular basis, if you want it to be profitable. Once your campaign is …

Adwords Ad Performance Report

December 14, 2013 – 8:29 pm | No Comment

If you are split testing ad copy, the ad performance report you will want to use because it will let you know which ad in a split test is the most profitable based on ROI …

AdWords Top Movers Report

December 14, 2013 – 8:06 pm | No Comment

The AdWords top movers report is a very handy report that you can use to quickly analyze how your AdWords campaign is performing and spot anomalies in account performance. You can see which campaigns and …

URL Performance Report

December 14, 2013 – 7:38 pm | No Comment

The URL performance report allows you to see metrics for every single landing page you are sending traffic to within your AdWords account. If you are testing many landing pages, this is the report you …

Placement Performance Report

December 14, 2013 – 7:33 pm | No Comment

The Placement performance report is crucial for optimizing your campaign and reaching your ROI goals on the display network. By analyzing the report, you can use it to ensure that your ads are being shown …

AdWords Reach and Frequency Report

December 14, 2013 – 7:17 pm | No Comment

If you advertise on the display network, the reach and frequency report shows you how many unique visitors (IP addresses) you have reached, and how many times your ads have been shown to them. You’ll …

AdWords Geographic Performance Report

December 14, 2013 – 7:05 pm | No Comment

If you are an international company and are advertising on a global scale, this report will give you meaningful insights into the performance of your ads across various geographic regions. You’ll also be able to …

AdWords Search Terms Report

December 14, 2013 – 6:44 pm | No Comment
adwords-search-terms-report

If you’re using broad or phrase matched keywords, your ads may be triggered for a variety of keywords and phrases that you may not have considered optimizing for. Some of these keywords will bring you …